It’s time to take a hard look at our current marketing and advertising as we stand on the edge of 10 major shifts that are going to radically change how we will successfully attract our future consumers. Come join us to hear about the trends we should bank on, the messages we need to be using and even the images that will best convey the emotion and feeling to best connect with your ideal client.

Chris Pollinger will talk about where, how and why we need to start focusing our attention and marketing budgets to maximize our return on investment in the next 24 months and how to position yourself for market dominance in your local area.

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Learn how to leverage your time and money by utilizing the system that consistently yields 15% return (15 closed transactions for every 100 people in your sphere) out of your SOI. Chris Pollinger will walk you through the nuts and bolts of the program, share the secrets for maximizing referrals and anchoring increased loyalty and client retention.

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Savvy marketers know that client testimonials are worth their weight in gold, so we always encourage our clients to get as many as possible, and to get them in writing. As much as we like the personal reference, there is nothing as credible and as consistently reliable as a good old written testimonial to help prospects make that decision to take the plunge and work with you.

Come learn a few secrets that can take those gold standard quotes and convert them to platinum level soundbites where you can leverage and multiply the effectiveness of your current raving fans!

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This eye-opening webinar will save you tens of thousands of dollars in your marketing budget! Learn the secrets the top marketing professionals know about how to position your business in line with today’s consumer centric market. Chris Pollinger will uncover the 22 Laws of Marketing and how they apply within the real estate industry today.

Join us to not only understand the “what” we need to be doing to be effective, but also the much deeper ”why,” as well as the all-important “how.”

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Public relations is a strategic marketing discipline that involves equal doses of creativity, persistence, substance and cooperation to influence members of the media to look favorably on an industry, client, company, business or service. Not to mention a very cost effective marketing strategy, but, the third party credibility is one of the greatest benefits of public relations.

Come learn how to leverage the power of PR for your business!

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If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting their name out there.” Join Chris Pollinger in learning the secrets to effective branding while discovering the keys to saving tens of thousands on your marketing efforts.

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What is the most powerful tool in your arsenal?

What is the single thing that you can do to give you the best Return on Investment (ROI)? Is it your website? Your blog? How about the postcards you send out? Your newsletter? No, it is not any of these – it’s the PAN and we would bet dollars to donuts that it is one of the least used marketing strategies you are currently leveraging in your quest to build your business.

Chris Pollinger will talk about the power of the PAN and how you can use this extremely inexpensive tool to bring explosive results to your business.

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If 90% of buyers are starting their search on-line, why aren’t those numbers being translated to our business?

More often than not, it’s because of the dramatic communication and expectation gap between the internet buyers and the traditionally trained real estate agent.

Chris Pollinger will show you that this group can be tapped, why they think the way they do and how to capture and convert web inquiries to provide an ongoing source of fresh leads for you and your team.

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In the old days – the corner “bricks and mortar” location was a huge advantage in building your real estate business.

Today, the bricks of yesteryear are being traded for clicks in today’s virtual business environment. Chris Pollinger will be doing a web-check up to talk about how to maximize you web presence for today’s market.

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Imagine a marketing program that would net you 2 closed transactions per person in your database. How about a program that would allow you to average a sale for every $25 you spend in advertising or marketing? Do you want to discover the secret to leveraging your farming efforts to only hit those who will lead to business and eliminate those who are just a waste of time and effort? How about a program that will lead you to dramatic returns and business increase in the next 12 months regardless of market conditions?

Join us to learn how to develop a successful B2B marketing program that will allow you to leverage your ROI and market smarter vs. just working harder for diminishing returns.

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One of the current paradoxes in real estate is that over 80% of our clients start their journey on-line. Yet, as an industry very little of our business can be attributed to our web presence. In fact, truth be known, most of us have no idea who visits our site and why we have one other than “someone said I should.” That someone was, more often than not, the sales person for your current website hosting company.

I won’t go into why we as agents have been taken to the cleaners by most template-driven web hosting companies, but we can circumvent some of the shortcomings of our websites by launching a 30 minute a week blog campaign.

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